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Review of "Cheat Your Way Thin"
eBook By Joel Marion

The very title of this book I'm sure sends shivers down every dietician's spine...

After all, don't you need to keep a strict diet to successfully drop extra fat?

The REAL answer to that question might just surprise you.

Because, in fact (and this backed by VOLUMES of scientific research), a strict diet can actually STOP your progress if you stick to it too long!

And that's where Joel Marion's fat-loss program "Cheat Your Way Thin" comes in...

Now, cheating on your diet is not a new concept. Heck, I can think of MANY people off the top of my head who've mastered the concept and the practice of randomly cheating on their diet...with limited success for fat loss, as you can imagine!

Joel's take on that is a bit different...you actually USE cheating strategically as a TOOL to prevent your metabolism from slowing down.

So Cheating...Science or Gimmick?

Joel's approach is more of a nutrient-manipulation type of program where he has you eating specific types of foods, e.g. low-carb for a certain period of time, then lower glycemic foods, then higher-glycemic foods along with cheat meals strategically placed to keep the metabolism moving.

This is definitely a valid approach, backed by science. Joel has a HUGE list of references to back up this plan of attack as well (I think I saw 308 on his reference page!).

Now this doesn't mean Joel's program itself has been scientifically tested...it simply means the concepts he's putting forward in his program have been well-studied and certainly bear out the conclusions he comes to.

Cheating WORKS.

The Leptin Factor...

A big part of Joel's program is his focus on the hormone "leptin" - to put it very simply, the better your body is at producing it and the more you have available, the easier your fat loss will be.

When you go on a strict diet and begin to lose fat, your body responds by slowing down the metabolism in attempt to preserve itself ("starvation mode" as it's often referred to). The body also reduces production of leptin in response, which works to preserve calories in the body.

So as you lose fat, your body makes it harder to lose more fat. It's an elegant survival mechanism that helped our ancestors make it through long winters with little food. The individuals who could best store fat and slow their metabolisms generally lasted the longest to pass on their genes.

Now, our caveman ancestors didn't just truck over to the Pizza Hut when they noticed their metabolisms slowing down. When they brought down a mammoth, they had a feast (think of it as a cheat day) and their metabolisms kicked right back up .

Their bodies responded very nicely to conditions on the ground to help ensure survival.

Skip ahead thousands of years to now when you don't have to actually MOVE in order to get food and you can see where the problems start.

We go on a diet (which the body sees as starvation) so your metabolism slows down in order to ensure survival.

So we CHEAT (i.e. big influx of calories) and the body says "no need to worry - we've got food" and the fat loss continues.

Cheating is basically a way to fool the body into thinking it's getting enough food and it doesn't need to hold onto fat. This increase in calories causes an increase in Leptin and you're back on the way to fat loss.


No program is going to be perfect for everybody but Joel's done a nice job putting this all together and including enough variation to cover a lot of bases.

The nutrition part of the program makes up the majority of the action...the training portion contains sound advice but is more targeted for those towards the beginner to intermediate end of the spectrum, so if you're advanced, the training section is going to be old hat to you.

There's definitely nothing wrong with following the nutritional principles in this program and working with your own training program.

Also, if you're not a big fan of low-carb eating, you may have some trouble with those parts of the program. Should be easy enough to work around, though.

Bottom Line:

If you're looking for a nutritional program that tells you exactly what to do in order to achieve fat loss relatively painlessly, allowing you to still eat the foods you love, look no further. This is good choice in that department.

As I mentioned above, the concept of cheating on your diet isn't new - Joel's strategic incorporation and basically building a fat loss program AROUND cheating is a great take on it, though.

Definitely worth checking out to see if it's a program you can roll with.

Learn more about "Cheat Your Way Thin"

The Most Important Hormone You Never Heard Of
By Joel Marion, CISSN, NSCA-CPT


It’s name is Leptin (derived from the Greek word leptos, meaning “thin”), and it’s without a doubt the most important hormone you probably never heard of.

You see, leptin was only first discovered just over 10 years ago, and as far as weight loss is concerned, that’s extremely recent.

Leptin’s function? To communicate your nutritional status to your body and brain.
Leptin levels are mediated by two things. One is your level of body fat. All else being equal, people with higher levels of body fat will have higher leptin levels than those with lower levels of body fat and vice versa.

Because leptin is secreted by fat cells, it makes sense that under normal conditions there is a direct correlation between leptin levels and the amount of fat you are carrying.

Unfortunately, when you’re attempting to lose fat and begin to restrict calories, conditions are anything but “normal” and the body responds accordingly by lowering leptin levels.

This is because the second mediator of blood leptin levels is your calorie intake. Lower your calorie intake and leptin will fall, independent of body fat.

So, yes, you can be overweight and still suffer from low leptin levels – just go on a diet.

So what happens when leptin levels fall and why the heck does it matter?

Again, under normal conditions leptin levels are normal and the brain gets the signal loud and clear that nutrition intake is adequate. Metabolism is high and the internal environment of the body is one very conducive to fat burning.

Until you start dieting.

Go on a diet and leptin levels quickly plummet (by 50% or more after only one week), sending a signal to the body that you’re semi-starved and not consuming enough calories.

This puts the breaks on metabolism and creates a hormonal environment extremely conducive to fat storage. Thyroid hormones (hormones extremely important to metabolism) respond by taking a dive and the abdominal fat-storing stress hormone cortisol skyrockets measurably.

HELLO belly fat.

And if that wasn’t bad enough, the appetite stimulating hormones ghrelin, neuropeptide-Y, and anandamide all hop on board to make your life even more miserable.

You don’t have to remember any of those names, just remember that when leptin drops, you get seriously hungry.

Despite having a pretty good reason for its reaction, it’s pretty ironic that our bodies are primed for fat loss at every other time except when we are trying to burn fat.

Wouldn’t it be great if we could maintain high leptin levels and a body primed for fat burning while dieting? It would seemingly solve all of our problems.

But in order to do this, we’d have to somehow keep leptin levels high as we attempt to lose those extra pounds.


A couple of problems here: First, leptin is a protein based hormone, which means that it can not be taken orally (otherwise, it would simply be digested). So that rules out a leptin pill.

This leaves the method of “supplemental” leptin administration to injection. And leptin injections DO indeed work, reversing the metabolic adaptations to dieting and “starvation” even while continuing to restrict calories.

In 1996, Ahima et al. used leptin injections to reverse starvation-induced neuroendrocrine adaptations in mice.

“Well, that’s nice and all, but I’m human.” Point taken; research with rodents doesn’t always correlate to similar findings in humans, however…

In 1999, Heymsfield et al. performed a double-blind placebo controlled study analyzing weight loss over a 24-week period in 73 obese humans. Subjects either injected daily with leptin or a placebo (i.e. bogus alternative). At the end of the 24-week period, the leptin group lost significantly more weight than the placebo and a higher percentage of fat vs. muscle.

In 2002, Rosenbaum et al. administered low-dose leptin to subjects (male and female) who had dieted to a 10% decrease in body weight. During the diet period, thyroid hormone levels, 24-hr energy expenditure, and other metabolic markers substantially decreased. The result of the leptin replacement therapy?

“All of these endocrine changes were reversed…”Thyroid output and daily calorie burn increased back to pre-diet levels.

In 2003, Fogteloo et al. showed that leptin injections “tended to reduce the decline of energy expenditure associated with energy restriction, whereas the tendency of energy intake to increase back to baseline levels in placebo-treated subjects was largely prevented in subjects treated with leptin.”

Yeah, that’s a mouthful. Let me put in simple terms: not only did the leptin group experience less of a decline in metabolism, but they were also less hungry, allowing them to more easily stick to the prescribed diet.

In 2004, Welt et al. reported that leptin given to a group of women with thyroid disorder immediately raised circulating concentrations of the thyroid hormones T3 and T4.

In 2005, Rosenbaum and company were at it again, again showing that energy expenditure and circulating concentrations of T3 and T4 all returned to pre-weight-loss levels with regular leptin injections.

So, as theorized, keeping leptin levels high during a diet does indeed solve our dilemma by avoiding the negative metabolic (and perhaps behavioral) adaptations that calorie restriction perpetuates.

The problem?

Daily leptin injections are far too expensive, costing thousands and thousands of dollars per week. So, we can pretty much forget about supplemental leptin as a solution (which is probably moot anyway considering that not too many people are going to voluntarily plunge a needle into their skin daily).

A REAL Solution

Now that we know that leptin injections aren’t going to save us, let’s talk about the possibility of manipulating your body’s natural leptin production.

And I’ve got good news – this can indeed be done, and without involving needles or thousands of dollars. In fact, we’ll swap the injections and mounds of cash out for two things I can guarantee you’re absolutely going to love: more calories and more carbs.

We know that leptin levels decrease by about 50% after only one week of dieting, but fortunately, it doesn’t take nearly that long for leptin to bump back up with a substantial increase in caloric intake.

In fact, research has shown that it only takes about 12-24 hours.

So, the answer to the fat loss catch-22? Strategic high-calorie, high-carb CHEATING.

By strategically cheating with high calorie foods (and yes, even stuff like pizza, ice cream, wings, cookies, burgers, fries, etc), you can give leptin and metabolism a major boost mid-diet which sets you up for plenty of subsequent fat loss when you resume your reduced calorie eating regimen.

This means greater net fat loss week after week, and ultimately, a much more realistic, maintainable way to bring you to the body you truly want and deserve.

So what’s so special about carbs?

Well, leptin, carbohydrate and insulin have been shown to have very strong ties.

Calories alone don’t get the job done, as research shows that overfeeding on protein and fat has little effect on leptin.

In order to get a strong leptin response from overfeeding, there needs to be plenty of carbs in the mix. In fact, the relationship is SO strong that research conducted by Boden et al. at the Temple University School of Medicine shows that leptin levels will not fall even in response to all-out fasting so long as insulin and blood sugar are maintained via IV drip. That’s CRAZY.

Because of this carbohydrate/insulin-leptin relationship, it makes sense that foods combining both carbs and fat (like pizza, burgers, cookies, ice cream, etc) work best for reversing the negative adaptations caused by dieting because of the BIG-TIME insulin response they produce.

THIS is why strategic cheating with your favorite foods is so powerful. THIS is why you truly can use your favorite foods to lose fat faster than you ever could with restrictive dieting. THIS is freedom.

Essentially, it’s everything “typical” dieting isn’t.

With regular dieting, come week two, you’re screwed.

With strategic cheating, you can literally use ANY food you want to *ensure* that you never go a single day without a body primed for fat loss.

The cheat or not to cheat? I think the choice is clear.

Learn more about "Cheat Your Way Thin"


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